Santa Clarita journalist Stephen K. Peeples has been on both sides of the press release game, as a writer and as an editor, for more than 40 years. He’s a former writer, reporter, editor and content producer for The Signal, SCVTV and SCVNews.com, and KHTS-AM 1220 in Santa Clarita. Before that, Peeples served as Editorial Director for Capitol Records and Elektra/Asylum Records in Hollywood, was Editorial Director and a staff writer-producer for the Westwood One Radio Network in Culver City, and headed the Media Relations Department at Rhino Entertainment in West Los Angeles. He’s an award-winning radio producer and online editor, and a Grammy-nominated record producer (“Monterey International Pop Festival,” MIPF/Rhino, 1992). His parents were both career daily newspaper journalists and as he grew up and discovered his own love of writing, he soaked up everything he could from them. Today Peeples writes search-engine-optimized press releases and web content for select clients including 25Score and KHTS, and presents how-to workshops to share his press release skills and experience with Santa Clarita small business owners.